Executive Development Programme in Media Planning for Athletes
-- viendo ahoraThe Executive Development Programme in Media Planning for Athletes is a certificate course that holds immense importance in today's sports industry. With the rapid growth of media and digital platforms, athletes need to have a strong understanding of media planning to maximize their brand potential.
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GBP £ 140
GBP £ 202
Save 44% with our special offer
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Detalles del Curso
• Media Planning Fundamentals: Understanding the basics of media planning, including the role of media planning in brand promotion, media channels, and the importance of audience research. • Sports Marketing: Exploring the unique aspects of sports marketing, including athlete branding, sponsorship, and event marketing. • Digital Media Landscape: Examining the current digital media landscape, including social media, video, and mobile platforms, and their relevance to media planning for athletes. • Audience Targeting and Segmentation: Learning how to segment and target audiences based on demographics, psychographics, and behavior, and how to create effective media plans for each segment. • Media Buying and Negotiation: Understanding the process of media buying, including rate negotiation, media mix modeling, and return on investment analysis. • Measurement and Analytics: Exploring the latest measurement and analytics tools and techniques, including web analytics, social media analytics, and attribution modeling. • Content Strategy: Developing a content strategy that aligns with the media plan, including content creation, distribution, and promotion. • Crisis Management: Understanding how to respond to a crisis situation, including developing a crisis communication plan and managing social media in a crisis. • Case Studies: Analyzing real-world case studies of media planning for athletes, including successful campaigns and campaigns that missed the mark.
Note: This list of units is not exhaustive and can be modified based on the specific needs and goals of the Executive Development Programme.
Trayectoria Profesional
Requisitos de Entrada
- Comprensión básica de la materia
- Competencia en idioma inglés
- Acceso a computadora e internet
- Habilidades básicas de computadora
- Dedicación para completar el curso
No se requieren calificaciones formales previas. El curso está diseñado para la accesibilidad.
Estado del Curso
Este curso proporciona conocimientos y habilidades prácticas para el desarrollo profesional. Es:
- No acreditado por un organismo reconocido
- No regulado por una institución autorizada
- Complementario a las calificaciones formales
Recibirás un certificado de finalización al completar exitosamente el curso.
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Preguntas Frecuentes
Tarifa del curso
- 3-4 horas por semana
- Entrega temprana del certificado
- Inscripción abierta - comienza cuando quieras
- 2-3 horas por semana
- Entrega regular del certificado
- Inscripción abierta - comienza cuando quieras
- Acceso completo al curso
- Certificado digital
- Materiales del curso
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