Executive Development Programme in Media Planning for Athletes
-- ViewingNowThe Executive Development Programme in Media Planning for Athletes is a certificate course that holds immense importance in today's sports industry. With the rapid growth of media and digital platforms, athletes need to have a strong understanding of media planning to maximize their brand potential.
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⢠Media Planning Fundamentals: Understanding the basics of media planning, including the role of media planning in brand promotion, media channels, and the importance of audience research. ⢠Sports Marketing: Exploring the unique aspects of sports marketing, including athlete branding, sponsorship, and event marketing. ⢠Digital Media Landscape: Examining the current digital media landscape, including social media, video, and mobile platforms, and their relevance to media planning for athletes. ⢠Audience Targeting and Segmentation: Learning how to segment and target audiences based on demographics, psychographics, and behavior, and how to create effective media plans for each segment. ⢠Media Buying and Negotiation: Understanding the process of media buying, including rate negotiation, media mix modeling, and return on investment analysis. ⢠Measurement and Analytics: Exploring the latest measurement and analytics tools and techniques, including web analytics, social media analytics, and attribution modeling. ⢠Content Strategy: Developing a content strategy that aligns with the media plan, including content creation, distribution, and promotion. ⢠Crisis Management: Understanding how to respond to a crisis situation, including developing a crisis communication plan and managing social media in a crisis. ⢠Case Studies: Analyzing real-world case studies of media planning for athletes, including successful campaigns and campaigns that missed the mark.
Note: This list of units is not exhaustive and can be modified based on the specific needs and goals of the Executive Development Programme.
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