Executive Development Programme in Lean Search Engine Optimization
-- ViewingNowThe Executive Development Programme in Lean Search Engine Optimization (SEO) is a certificate course designed to provide professionals with essential skills to excel in the digital marketing industry. This program emphasizes the importance of lean SEO, a data-driven and iterative approach to optimizing websites for search engines, which focuses on maximizing efficiency and return on investment.
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โข Unit 1: Introduction to Lean Search Engine Optimization (Lean SEO)
โข Unit 2: Understanding User Experience (UX) and its Role in Lean SEO
โข Unit 3: Keyword Research and Intent Analysis for Lean SEO
โข Unit 4: Technical SEO for Streamlined Website Performance
โข Unit 5: On-page and On-site Optimization Techniques
โข Unit 6: Content Marketing Strategy for Lean SEO
โข Unit 7: Link Building and Off-page Optimization for Lean SEO
โข Unit 8: Measuring and Analyzing Key Performance Indicators (KPIs) in Lean SEO
โข Unit 9: Advanced Lean SEO Strategies and Tools
โข Unit 10: Case Studies: Real-world Lean SEO Implementation and Results
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