Executive Development Programme in Brand Management: Brand Loyalty
-- ViewingNowThe Executive Development Programme in Brand Management: Brand Loyalty certificate course is a comprehensive program designed to equip learners with the essential skills needed to drive brand loyalty and advance their careers in brand management. This course emphasizes the importance of building and maintaining strong brands, highlighting the critical role of brand loyalty in achieving business growth and success.
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โข Unit 1: Introduction to Brand Management
โข Unit 2: Understanding Brands and Branding
โข Unit 3: Building Strong Brands
โข Unit 4: Brand Positioning and Differentiation
โข Unit 5: Brand Loyalty: Concepts and Theories
โข Unit 6: Measuring Brand Loyalty
โข Unit 7: Strategies to Build Brand Loyalty
โข Unit 8: Customer Lifetime Value and Brand Loyalty
โข Unit 9: Leveraging Digital and Social Media for Brand Loyalty
โข Unit 10: Case Studies: Building Successful Brands and Loyalty Programs
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