Executive Development Programme in Brand Management: Brand Loyalty

Name: Executive Development Programme in Brand Management: Brand Loyalty
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The Executive Development Programme in Brand Management: Brand Loyalty certificate course is a comprehensive program designed to equip learners with the essential skills needed to drive brand loyalty and advance their careers in brand management. This course emphasizes the importance of building and maintaining strong brands, highlighting the critical role of brand loyalty in achieving business growth and success.

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AboutThisCourse

In today's highly competitive market, brand loyalty is a critical factor that sets successful brands apart. This course is designed to meet the growing industry demand for professionals who can develop and implement effective brand loyalty strategies. Learners will gain a deep understanding of the key concepts, tools, and techniques used in brand management and how to apply them to build brand loyalty and drive customer engagement. By completing this course, learners will be equipped with the skills and knowledge needed to advance their careers in brand management, marketing, and related fields. They will have the ability to create and implement effective brand loyalty strategies, analyze consumer behavior, and measure the success of branding initiatives. This course is an excellent opportunity for professionals looking to enhance their skills, increase their value to their employers, and advance their careers in this exciting and dynamic field.

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CourseDetails

• Unit 1: Introduction to Brand Management

• Unit 2: Understanding Brands and Branding

• Unit 3: Building Strong Brands

• Unit 4: Brand Positioning and Differentiation

• Unit 5: Brand Loyalty: Concepts and Theories

• Unit 6: Measuring Brand Loyalty

• Unit 7: Strategies to Build Brand Loyalty

• Unit 8: Customer Lifetime Value and Brand Loyalty

• Unit 9: Leveraging Digital and Social Media for Brand Loyalty

• Unit 10: Case Studies: Building Successful Brands and Loyalty Programs

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND MANAGEMENT: BRAND LOYALTY

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London College of Foreign Trade (LCFT)

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05 May 2025

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