Certificate in Data-Driven Marketing: Smart Decisions
-- ViewingNowThe Certificate in Data-Driven Marketing: Smart Decisions course is a comprehensive program designed to empower marketing professionals with essential data analysis skills. In today's data-driven world, understanding how to interpret and apply data is crucial for making informed marketing decisions.
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โข Unit 1: Introduction to Data-Driven Marketing
โข Unit 2: Data Collection Methods in Marketing
โข Unit 3: Data Analysis Techniques for Marketing Decisions
โข Unit 4: Segmentation and Targeting Strategies
โข Unit 5: Marketing Attribution Models
โข Unit 6: A/B Testing and Experimentation
โข Unit 7: Customer Lifetime Value (CLV) Analysis
โข Unit 8: Data Visualization and Reporting
โข Unit 9: Privacy and Ethical Considerations in Data-Driven Marketing
โข Unit 10: Artificial Intelligence and Machine Learning in Marketing
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