Certificate in Data-Driven Marketing: Smart Decisions

Name: Certificate in Data-Driven Marketing: Smart Decisions
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The Certificate in Data-Driven Marketing: Smart Decisions course is a comprehensive program designed to empower marketing professionals with essential data analysis skills. In today's data-driven world, understanding how to interpret and apply data is crucial for making informed marketing decisions.

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AboutThisCourse

This course is vital for professionals looking to advance their careers in marketing, as it teaches them how to leverage data to optimize campaigns, improve customer engagement, and increase ROI. The curriculum covers key topics such as data storytelling, marketing analytics, and data visualization, providing learners with a well-rounded skill set that is highly sought after in the industry. Upon completion of the course, learners will be equipped with the knowledge and skills necessary to make data-driven decisions that drive business growth. By earning this certification, marketing professionals can demonstrate their expertise in data-driven marketing, setting themselves apart in a competitive job market.

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CourseDetails

• Unit 1: Introduction to Data-Driven Marketing
• Unit 2: Data Collection Methods in Marketing
• Unit 3: Data Analysis Techniques for Marketing Decisions
• Unit 4: Segmentation and Targeting Strategies
• Unit 5: Marketing Attribution Models
• Unit 6: A/B Testing and Experimentation
• Unit 7: Customer Lifetime Value (CLV) Analysis
• Unit 8: Data Visualization and Reporting
• Unit 9: Privacy and Ethical Considerations in Data-Driven Marketing
• Unit 10: Artificial Intelligence and Machine Learning in Marketing

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN DATA-DRIVEN MARKETING: SMART DECISIONS

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London College of Foreign Trade (LCFT)

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05 May 2025

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