Executive Development Programme in Product Marketing Tactics
-- ViewingNowThe Executive Development Programme in Product Marketing Tactics certificate course is a comprehensive program designed to equip learners with the essential skills required for successful product marketing. This course emphasizes the importance of strategic planning, market research, and product development, empowering learners to make informed decisions that drive growth and profitability.
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โข Product Marketing Strategy: Understanding the market, competition, and target audience to develop effective marketing plans.
โข Product Positioning: Defining the unique value proposition and differentiating the product from competitors.
โข Go-to-Market Planning: Developing a comprehensive plan for launching and promoting new products.
โข Content Marketing: Leveraging various content types to engage and educate the target audience.
โข Social Media Marketing: Utilizing social media platforms to increase brand awareness and drive sales.
โข Email Marketing: Building and maintaining an email list to nurture leads and drive conversions.
โข Product Demos and Webinars: Conducting product demonstrations and educational webinars to showcase the product's features and benefits.
โข Metrics and Analytics: Measuring the success of marketing campaigns and making data-driven decisions.
โข Customer Relationship Management: Building and maintaining strong relationships with customers to drive loyalty and retention.
Note: The above units are just an example and can be modified or expanded based on the specific needs and goals of the Executive Development Programme.
Additional Resources: Here are some additional resources for further learning on Product Marketing Tactics:
Disclaimer: The above links are provided for informational purposes only and do not constitute an endorsement or recommendation.
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