Executive Development Programme in Product Marketing Tactics

Name: Executive Development Programme in Product Marketing Tactics
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The Executive Development Programme in Product Marketing Tactics certificate course is a comprehensive program designed to equip learners with the essential skills required for successful product marketing. This course emphasizes the importance of strategic planning, market research, and product development, empowering learners to make informed decisions that drive growth and profitability.

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AboutThisCourse

In today's fast-paced business environment, there is a high industry demand for professionals who possess a deep understanding of product marketing tactics. By completing this course, learners will gain a competitive edge in their careers, demonstrating their expertise in product positioning, messaging, and go-to-market strategies. Through a combination of engaging lectures, real-world examples, and interactive exercises, this course equips learners with the practical skills and knowledge needed to excel in product marketing. By the end of the course, learners will have the confidence and expertise to lead successful product marketing initiatives and advance their careers in this exciting field.

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CourseDetails

• Product Marketing Strategy: Understanding the market, competition, and target audience to develop effective marketing plans.
• Product Positioning: Defining the unique value proposition and differentiating the product from competitors.
• Go-to-Market Planning: Developing a comprehensive plan for launching and promoting new products.
• Content Marketing: Leveraging various content types to engage and educate the target audience.
• Social Media Marketing: Utilizing social media platforms to increase brand awareness and drive sales.
• Email Marketing: Building and maintaining an email list to nurture leads and drive conversions.
• Product Demos and Webinars: Conducting product demonstrations and educational webinars to showcase the product's features and benefits.
• Metrics and Analytics: Measuring the success of marketing campaigns and making data-driven decisions.
• Customer Relationship Management: Building and maintaining strong relationships with customers to drive loyalty and retention.

Note: The above units are just an example and can be modified or expanded based on the specific needs and goals of the Executive Development Programme.

Additional Resources: Here are some additional resources for further learning on Product Marketing Tactics:

Disclaimer: The above links are provided for informational purposes only and do not constitute an endorsement or recommendation.

CareerPath

In the ever-evolving business landscape, product marketing tactics play a crucial role in driving growth and success. Our **Executive Development Programme** focuses on honing the skills and strategies required for effective product marketing in the UK market. The following 3D pie chart showcases the job market trends for product marketing roles, emphasizing the demand for professionals in various positions: - **Product Marketing Manager**: 65% of the market demand, responsible for developing and executing marketing strategies. - **Product Marketing Specialist**: 25% of the market demand, handles tactical marketing activities and collaborates with cross-functional teams. - **Product Marketing Coordinator**: 10% of the market demand, assists in organizing and implementing marketing plans. This data-driven approach allows us to align our training with industry relevance, ensuring participants are well-equipped to excel in their chosen careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN PRODUCT MARKETING TACTICS

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London College of Foreign Trade (LCFT)

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05 May 2025

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