Executive Development Programme in Brand Management: Operational Excellence
-- ViewingNowThe Executive Development Programme in Brand Management: Operational Excellence certificate course is a comprehensive program designed to provide learners with essential skills for career advancement in brand management. This course emphasizes the importance of operational excellence in brand management, a highly in-demand skill set in today's fast-paced and competitive business environment.
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Unit 1: Introduction to Brand Management and Operational Excellence
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Unit 2: Understanding the Brand Value Proposition and Positioning
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Unit 3: Brand Architecture and Portfolio Management
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Unit 4: Building Strong Brands through Marketing Communications
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Unit 5: Customer Experience Management and its Role in Branding
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Unit 6: Leveraging Data and Analytics for Brand Insights
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Unit 7: Operational Excellence and its Impact on Brand Performance
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Unit 8: Change Management and Brand Transformation
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Unit 9: Building and Leading High-Performing Brand Teams
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Unit 10: Case Studies in Brand Management and Operational Excellence
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