Executive Development Programme in Brand Management: Operational Excellence

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The Executive Development Programme in Brand Management: Operational Excellence certificate course is a comprehensive program designed to provide learners with essential skills for career advancement in brand management. This course emphasizes the importance of operational excellence in brand management, a highly in-demand skill set in today's fast-paced and competitive business environment.

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Learners will gain a deep understanding of the critical elements of brand management, including brand strategy, positioning, and messaging. They will also learn how to leverage data analytics and customer insights to drive brand growth and engagement. Through real-world case studies and interactive exercises, learners will develop the skills and confidence needed to lead successful brand management initiatives. This course is ideal for marketing professionals, brand managers, and business leaders seeking to enhance their brand management skills and advance their careers. By completing this program, learners will be equipped with the essential skills and knowledge needed to drive operational excellence in brand management and achieve lasting success in their careers.

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Unit 1: Introduction to Brand Management and Operational Excellence
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Unit 2: Understanding the Brand Value Proposition and Positioning
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Unit 3: Brand Architecture and Portfolio Management
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Unit 4: Building Strong Brands through Marketing Communications
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Unit 5: Customer Experience Management and its Role in Branding
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Unit 6: Leveraging Data and Analytics for Brand Insights
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Unit 7: Operational Excellence and its Impact on Brand Performance
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Unit 8: Change Management and Brand Transformation
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Unit 9: Building and Leading High-Performing Brand Teams
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Unit 10: Case Studies in Brand Management and Operational Excellence

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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND MANAGEMENT: OPERATIONAL EXCELLENCE
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London College of Foreign Trade (LCFT)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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