Executive Development Programme in Content Strategy for Life Coaches: Actionable Knowledge
-- ViewingNowThe Executive Development Programme in Content Strategy for Life Coaches: Actionable Knowledge certificate course is a 100% online, self-paced learning experience that empowers life coaches with the skills to create and implement effective content strategies. In today's digital age, content marketing has become a critical aspect of business growth and success.
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โข Content Strategy Foundation: Understanding the basics of content strategy, its role in life coaching, and how to create a solid foundation for a successful content strategy.
โข Buyer Personas and Customer Journey: Identifying target audiences, creating detailed buyer personas, and mapping the customer journey to create personalized and engaging content experiences.
โข Content Creation and Curation: Developing a system for generating high-quality content, incorporating content curation best practices, and understanding the importance of consistency and frequency in content creation.
โข Content Distribution and Promotion: Learning effective content distribution strategies, leveraging social media and other online platforms, and understanding the role of paid promotion in content marketing.
โข Content Measurement and Analytics: Establishing key performance indicators (KPIs), tracking and analyzing content performance, and using data to optimize content strategy for better results.
โข SEO and Content Strategy: Understanding the basics of search engine optimization (SEO), incorporating SEO best practices into content strategy, and measuring the impact of SEO efforts on content performance.
โข Content Strategy for Lead Generation: Creating content that attracts and converts leads, nurturing leads through the sales funnel, and measuring the ROI of content marketing efforts.
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