Executive Development Programme in Content Strategy for Life Coaches: Actionable Knowledge
-- ViewingNowThe Executive Development Programme in Content Strategy for Life Coaches: Actionable Knowledge certificate course is a 100% online, self-paced learning experience that empowers life coaches with the skills to create and implement effective content strategies. In today's digital age, content marketing has become a critical aspect of business growth and success.
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⢠Content Strategy Foundation: Understanding the basics of content strategy, its role in life coaching, and how to create a solid foundation for a successful content strategy.
⢠Buyer Personas and Customer Journey: Identifying target audiences, creating detailed buyer personas, and mapping the customer journey to create personalized and engaging content experiences.
⢠Content Creation and Curation: Developing a system for generating high-quality content, incorporating content curation best practices, and understanding the importance of consistency and frequency in content creation.
⢠Content Distribution and Promotion: Learning effective content distribution strategies, leveraging social media and other online platforms, and understanding the role of paid promotion in content marketing.
⢠Content Measurement and Analytics: Establishing key performance indicators (KPIs), tracking and analyzing content performance, and using data to optimize content strategy for better results.
⢠SEO and Content Strategy: Understanding the basics of search engine optimization (SEO), incorporating SEO best practices into content strategy, and measuring the impact of SEO efforts on content performance.
⢠Content Strategy for Lead Generation: Creating content that attracts and converts leads, nurturing leads through the sales funnel, and measuring the ROI of content marketing efforts.
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