Global Certificate in Service Marketing Analytics: Smarter Outcomes
-- ViewingNowThe Global Certificate in Service Marketing Analytics: Smarter Outcomes course is a comprehensive program designed to equip learners with essential skills in service marketing analytics. This course is crucial in today's data-driven world, where businesses rely heavily on analytics to make informed decisions and drive growth.
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โข Unit 1: Introduction to Service Marketing Analytics
โข Unit 2: Data Analysis Fundamentals for Service Marketers
โข Unit 3: Customer Segmentation and Profiling
โข Unit 4: Customer Value Management and Metrics
โข Unit 5: Service Quality and Customer Satisfaction Surveys
โข Unit 6: Text Analytics and Social Media Listening
โข Unit 7: Predictive Analytics for Service Marketing
โข Unit 8: Marketing Mix Modeling and Optimization
โข Unit 9: A/B Testing and Experimentation in Service Marketing
โข Unit 10: Implementing a Data-Driven Service Marketing Strategy
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