Global Certificate in Service Marketing Analytics: Smarter Outcomes

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The Global Certificate in Service Marketing Analytics: Smarter Outcomes course is a comprehensive program designed to equip learners with essential skills in service marketing analytics. This course is crucial in today's data-driven world, where businesses rely heavily on analytics to make informed decisions and drive growth.

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AboutThisCourse

With the increasing demand for data-savvy marketing professionals, this course offers a unique opportunity for learners to gain a competitive edge in their careers. It provides hands-on experience with the latest tools and techniques used in service marketing analytics, enabling learners to analyze customer behavior, measure marketing effectiveness, and optimize marketing strategies. By completing this course, learners will be able to demonstrate their expertise in service marketing analytics, making them attractive candidates for high-paying jobs in various industries. They will also have the skills and knowledge to help businesses achieve smarter outcomes, making a valuable contribution to their organizations and advancing their careers in the process.

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CourseDetails

• Unit 1: Introduction to Service Marketing Analytics
• Unit 2: Data Analysis Fundamentals for Service Marketers
• Unit 3: Customer Segmentation and Profiling
• Unit 4: Customer Value Management and Metrics
• Unit 5: Service Quality and Customer Satisfaction Surveys
• Unit 6: Text Analytics and Social Media Listening
• Unit 7: Predictive Analytics for Service Marketing
• Unit 8: Marketing Mix Modeling and Optimization
• Unit 9: A/B Testing and Experimentation in Service Marketing
• Unit 10: Implementing a Data-Driven Service Marketing Strategy

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN SERVICE MARKETING ANALYTICS: SMARTER OUTCOMES
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London College of Foreign Trade (LCFT)
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05 May 2025
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