Global Certificate in Competitive Market Analysis: Strategic Planning
-- ViewingNowThe Global Certificate in Competitive Market Analysis: Strategic Planning is a crucial course designed to equip learners with the essential skills needed to excel in today's rapidly changing business environment. This certificate course focuses on developing the ability to analyze markets, competitors, and industry trends, enabling learners to make informed strategic decisions.
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โข Market Research and Analysis (Identifying target markets, understanding customer needs, competitor analysis, market trend analysis)
โข Competitive Strategies (Porter's Five Forces, SWOT analysis, BCG Matrix, Ansoff Matrix)
โข Marketing Planning (Marketing objectives, target market segmentation, marketing mix strategies, marketing budgeting)
โข Brand Management (Brand positioning, brand equity, brand identity, brand differentiation)
โข Product Development (Product lifecycle, product innovation, product portfolio management, product roadmapping)
โข Pricing Strategies (Cost-plus pricing, value-based pricing, price skimming, price discrimination)
โข Distribution Strategies (Channels of distribution, supply chain management, logistics, e-commerce)
โข Promotion Strategies (Advertising, public relations, sales promotion, direct marketing, social media marketing)
โข Performance Metrics (Market share, customer satisfaction, sales growth, return on investment, customer lifetime value)
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