Global Certificate in Competitive Market Analysis: Strategic Planning

Name: Global Certificate in Competitive Market Analysis: Strategic Planning
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The Global Certificate in Competitive Market Analysis: Strategic Planning is a crucial course designed to equip learners with the essential skills needed to excel in today's rapidly changing business environment. This certificate course focuses on developing the ability to analyze markets, competitors, and industry trends, enabling learners to make informed strategic decisions.

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AboutThisCourse

In an era where businesses compete on a global scale, there is an increasing demand for professionals who can conduct competitive market analysis and develop effective strategic plans. This course is designed to meet that demand, providing learners with a comprehensive understanding of the concepts, tools, and techniques used in competitive market analysis. By the end of this course, learners will have gained the skills needed to identify market opportunities, evaluate competitors, and develop strategic plans that provide a competitive edge. This course is an excellent opportunity for professionals looking to advance their careers, increase their earning potential, and contribute to the success of their organizations.

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CourseDetails

• Market Research and Analysis (Identifying target markets, understanding customer needs, competitor analysis, market trend analysis)
• Competitive Strategies (Porter's Five Forces, SWOT analysis, BCG Matrix, Ansoff Matrix)
• Marketing Planning (Marketing objectives, target market segmentation, marketing mix strategies, marketing budgeting)
• Brand Management (Brand positioning, brand equity, brand identity, brand differentiation)
• Product Development (Product lifecycle, product innovation, product portfolio management, product roadmapping)
• Pricing Strategies (Cost-plus pricing, value-based pricing, price skimming, price discrimination)
• Distribution Strategies (Channels of distribution, supply chain management, logistics, e-commerce)
• Promotion Strategies (Advertising, public relations, sales promotion, direct marketing, social media marketing)
• Performance Metrics (Market share, customer satisfaction, sales growth, return on investment, customer lifetime value)

CareerPath

The **Global Certificate in Competitive Market Analysis: Strategic Planning** helps professionals develop a deep understanding of market analysis and strategic planning, which are vital skills for success in today's rapidly changing business landscape. This section showcases relevant statistics using a 3D pie chart to represent job market trends, salary ranges, or skill demand in the UK for professionals in the following roles: - Market Research Analyst - Business Intelligence Analyst - Competitive Intelligence Analyst - Strategic Planner - Data Scientist (with Competitive Analysis focus) These roles are essential for businesses aiming to stay ahead of their competitors and achieve sustainable growth in the UK market. By gaining expertise in competitive market analysis and strategic planning, professionals can significantly improve their career prospects and contribute more effectively to their organization's success.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN COMPETITIVE MARKET ANALYSIS: STRATEGIC PLANNING

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London College of Foreign Trade (LCFT)

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05 May 2025

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