Executive Development Programme in Brand Equity: Brand Value Creation
-- ViewingNowThe Executive Development Programme in Brand Equity: Brand Value Creation is a certificate course that empowers learners with the essential skills needed to create and manage strong brands. In today's highly competitive business landscape, brand equity is a critical success factor for any organization.
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โข Understanding Brand Equity &its Importance
โข Components of Brand Equity
โข Measuring Brand Equity: Metrics &Tools
โข Brand Positioning &Equity Enhancement Strategies
โข Building &Managing Brand Architecture
โข Leveraging Digital Platforms for Brand Value Creation
โข Customer Experience Management &Brand Equity
โข Monitoring &Analyzing Competitive Landscape
โข ROI of Brand Equity: Case Studies &Best Practices
โข Ethical Considerations in Brand Equity Management
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