Executive Development Programme in Brand Equity: Brand Value Creation

Name: Executive Development Programme in Brand Equity: Brand Value Creation
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The Executive Development Programme in Brand Equity: Brand Value Creation is a certificate course that empowers learners with the essential skills needed to create and manage strong brands. In today's highly competitive business landscape, brand equity is a critical success factor for any organization.

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AboutThisCourse

This course focuses on the importance of building and maintaining brand value, providing learners with practical tools and strategies to drive business growth and profitability. This programme is designed for marketing professionals, business leaders, and entrepreneurs who want to take their branding skills to the next level. With a strong emphasis on industry demand, the course covers the latest trends and best practices in brand management, including brand positioning, messaging, storytelling, and measurement. By completing this course, learners will be able to demonstrate their expertise in brand equity and value creation, making them highly attractive to potential employers and giving them a competitive edge in their careers. With a certificate from a reputable institution, learners will have the confidence and credibility to lead branding initiatives and drive business success.

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CourseDetails

• Understanding Brand Equity &its Importance
• Components of Brand Equity
• Measuring Brand Equity: Metrics &Tools
• Brand Positioning &Equity Enhancement Strategies
• Building &Managing Brand Architecture
• Leveraging Digital Platforms for Brand Value Creation
• Customer Experience Management &Brand Equity
• Monitoring &Analyzing Competitive Landscape
• ROI of Brand Equity: Case Studies &Best Practices
• Ethical Considerations in Brand Equity Management

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BRAND EQUITY: BRAND VALUE CREATION

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London College of Foreign Trade (LCFT)

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05 May 2025

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