Executive Development Programme in Paralympic Games Promotion
-- ViewingNowThe Executive Development Programme in Paralympic Games Promotion is a certificate course designed to empower learners with the skills and knowledge necessary to thrive in the growing field of Paralympic sports promotion. This program emphasizes the importance of inclusivity, accessibility, and diversity in sports, equipping learners with the essential tools to create and implement effective promotional strategies for Paralympic games.
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โข Paralympic Games Overview: History, mission, and vision, classification of disabilities, and recognition
โข Paralympic Movement and Governance: International Paralympic Committee (IPC), National Paralympic Committees (NPCs), and governance structure
โข Marketing and Branding Strategies: Brand development, marketing communication, and sponsorship in Paralympic Games promotion
โข Event Management: Planning, organizing, and executing Paralympic events, including the Paralympic Games
โข Media and Public Relations: Media engagement, press releases, public speaking, and media training
โข Digital and Social Media Marketing: Social media platforms, digital marketing tools, and strategies for promoting Paralympic Games
โข Fundraising and Resource Mobilization: Fundraising strategies, partnership development, and financial management in Paralympic Games promotion
โข Policy and Advocacy: Advocacy for Paralympic sports, policy development, and lobbying
โข Stakeholder Engagement: Engaging with athletes, coaches, officials, volunteers, and other stakeholders in Paralympic Games promotion
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