Executive Development Programme in Paralympic Games Promotion

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The Executive Development Programme in Paralympic Games Promotion is a certificate course designed to empower learners with the skills and knowledge necessary to thrive in the growing field of Paralympic sports promotion. This program emphasizes the importance of inclusivity, accessibility, and diversity in sports, equipping learners with the essential tools to create and implement effective promotional strategies for Paralympic games.

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AboutThisCourse

With the increasing recognition of the Paralympic movement and its positive impact on society, there is a high demand for professionals who can help drive this growth. This course offers learners the opportunity to gain a comprehensive understanding of the Paralympic industry, its unique challenges, and best practices for promotion. By completing this program, learners will be well-positioned to advance their careers in sports marketing, event management, and related fields. Through a combination of theoretical instruction and practical application, this course equips learners with the skills necessary to develop and execute successful Paralympic games promotion campaigns. Learners will explore topics such as branding, social media marketing, public relations, and sponsorship activation, gaining hands-on experience in each area. Upon completion, learners will have a portfolio of work demonstrating their expertise in Paralympic games promotion, making them highly attractive candidates for exciting career opportunities in this rapidly expanding field.

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โ€ข Paralympic Games Overview: History, mission, and vision, classification of disabilities, and recognition
โ€ข Paralympic Movement and Governance: International Paralympic Committee (IPC), National Paralympic Committees (NPCs), and governance structure
โ€ข Marketing and Branding Strategies: Brand development, marketing communication, and sponsorship in Paralympic Games promotion
โ€ข Event Management: Planning, organizing, and executing Paralympic events, including the Paralympic Games
โ€ข Media and Public Relations: Media engagement, press releases, public speaking, and media training
โ€ข Digital and Social Media Marketing: Social media platforms, digital marketing tools, and strategies for promoting Paralympic Games
โ€ข Fundraising and Resource Mobilization: Fundraising strategies, partnership development, and financial management in Paralympic Games promotion
โ€ข Policy and Advocacy: Advocacy for Paralympic sports, policy development, and lobbying
โ€ข Stakeholder Engagement: Engaging with athletes, coaches, officials, volunteers, and other stakeholders in Paralympic Games promotion

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN PARALYMPIC GAMES PROMOTION
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London College of Foreign Trade (LCFT)
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05 May 2025
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