Executive Development Programme in Drink Sales Development
-- ViewingNowThe Executive Development Programme in Drink Sales Development is a certificate course designed to provide learners with advanced knowledge and skills in the dynamic drink industry. This program emphasizes the importance of strategic planning, market analysis, and product development in driving sales growth and brand success.
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โข Sales Strategy and Planning: Understanding the market, competition, and target customers; developing effective sales strategies and plans.
โข Product Knowledge: Deep understanding of the drink product portfolio, including ingredients, production, and packaging; staying updated on new products and trends.
โข Customer Relationship Management: Building and maintaining strong relationships with customers, understanding their needs and preferences, and providing exceptional customer service.
โข Sales Techniques: Mastering effective sales techniques, such as consultative selling, objection handling, and closing techniques; using data and analytics to drive sales performance.
โข Negotiation Skills: Developing advanced negotiation skills, including preparing for negotiations, understanding the other party's perspective, and finding win-win solutions.
โข Marketing and Promotion: Leveraging marketing and promotion strategies to increase sales and brand awareness, including social media, events, and influencer marketing.
โข Key Account Management: Managing key accounts effectively, including developing account plans, setting goals, and measuring performance.
โข Sales Leadership: Developing leadership skills to lead and motivate sales teams, including coaching, mentoring, and performance management.
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