Executive Development Programme in Drink Sales Development

Name: Executive Development Programme in Drink Sales Development
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The Executive Development Programme in Drink Sales Development is a certificate course designed to provide learners with advanced knowledge and skills in the dynamic drink industry. This program emphasizes the importance of strategic planning, market analysis, and product development in driving sales growth and brand success.

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AboutThisCourse

With the global drink industry experiencing rapid expansion and innovation, there is an increasing demand for professionals who can lead and drive sales performance. This course equips learners with essential skills in sales management, customer relationship building, and product marketing, providing them with a competitive edge in the job market. Learners will gain hands-on experience in developing and implementing sales strategies, managing sales teams, and analyzing sales data to drive business growth. They will also learn about the latest trends and developments in the drink industry, including sustainability, wellness, and e-commerce. Overall, this course is an excellent opportunity for professionals looking to advance their careers in the drink industry, providing them with the skills and knowledge necessary to succeed in a rapidly evolving market.

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CourseDetails

• Sales Strategy and Planning: Understanding the market, competition, and target customers; developing effective sales strategies and plans.
• Product Knowledge: Deep understanding of the drink product portfolio, including ingredients, production, and packaging; staying updated on new products and trends.
• Customer Relationship Management: Building and maintaining strong relationships with customers, understanding their needs and preferences, and providing exceptional customer service.
• Sales Techniques: Mastering effective sales techniques, such as consultative selling, objection handling, and closing techniques; using data and analytics to drive sales performance.
• Negotiation Skills: Developing advanced negotiation skills, including preparing for negotiations, understanding the other party's perspective, and finding win-win solutions.
• Marketing and Promotion: Leveraging marketing and promotion strategies to increase sales and brand awareness, including social media, events, and influencer marketing.
• Key Account Management: Managing key accounts effectively, including developing account plans, setting goals, and measuring performance.
• Sales Leadership: Developing leadership skills to lead and motivate sales teams, including coaching, mentoring, and performance management.

CareerPath

In the ever-evolving world of drink sales development, staying updated on job market trends, salary ranges, and skill demand is crucial for career growth. This 3D pie chart provides a visual representation of key roles in the industry, highlighting their relative significance within the UK market. The Sales Executive role leads the chart, claiming 45% of the market share, reflecting the vital importance of direct sales in this competitive field. Following closely is the Marketing Executive role, accounting for 25% of the market. As businesses increasingly rely on strategic marketing efforts to distinguish themselves, this role has gained prominence. The Business Development Manager role captures 15% of the market, demonstrating the ongoing need for professionals capable of expanding company reach and forging beneficial partnerships. Drink Sales Specialists, with their unique expertise and product knowledge, make up 10% of the market. Lastly, Data Analysts hold the remaining 5% of the market, highlighting the growing significance of data-driven decision-making in drink sales development. By understanding these trends, aspiring professionals can make informed decisions regarding their career paths and tailor their skillsets to meet industry demands. Staying agile and adaptable in this dynamic landscape is key to success in drink sales development.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DRINK SALES DEVELOPMENT

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London College of Foreign Trade (LCFT)

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05 May 2025

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