Executive Development Programme in Marketing Green Paper
-- ViewingNowThe Executive Development Programme in Marketing Green Paper certificate course is a comprehensive program designed to meet the growing industry demand for marketing professionals with a deep understanding of sustainable and green marketing strategies. This course emphasizes the importance of integrating environmental and social responsibility into marketing practices, a critical skill for business success in today's eco-conscious world.
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⢠Green Marketing Fundamentals: Understanding the principles of marketing a sustainable or eco-friendly product or service, including the ethical considerations and market trends.
⢠Sustainability & Corporate Social Responsibility (CSR): Overview of sustainability and CSR, their importance, and how they impact marketing strategies and brand image.
⢠Carbon Footprint & Lifecycle Analysis: Learning how to measure and reduce the carbon footprint and conducting a lifecycle analysis of products and services.
⢠Marketing Communication Strategies for Green Products: Techniques for effectively communicating the environmental benefits of a product or service to consumers.
⢠Green Product Design & Development: Designing and developing eco-friendly products and services that meet customer needs while minimizing environmental impact.
⢠Green Packaging & Supply Chain Management: Understanding the importance of sustainable packaging and supply chain management in marketing green products.
⢠Sustainable Pricing Strategies: Learning how to price green products and services in a way that is both competitive and reflective of their environmental benefits.
⢠Marketing Metrics for Green Products: Identifying and tracking key performance indicators specific to marketing green products and services.
⢠Case Studies in Green Marketing: Analyzing successful and unsuccessful green marketing campaigns to understand best practices and potential pitfalls.
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