Executive Development Programme in Marketing Green Paper

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The Executive Development Programme in Marketing Green Paper certificate course is a comprehensive program designed to meet the growing industry demand for marketing professionals with a deep understanding of sustainable and green marketing strategies. This course emphasizes the importance of integrating environmental and social responsibility into marketing practices, a critical skill for business success in today's eco-conscious world.

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AboutThisCourse

Enrolled learners will gain essential skills in sustainable marketing, including how to develop and implement green marketing campaigns, analyze environmental impact, and communicate sustainability initiatives to stakeholders. Learners will also explore the latest trends and best practices in sustainable marketing, equipping them with the knowledge and skills needed to drive business success while making a positive impact on the environment. Upon completion of this course, learners will be prepared to take on leadership roles in sustainable marketing, with a strong understanding of the latest strategies and best practices for integrating sustainability into marketing efforts. This course is an excellent opportunity for marketing professionals to enhance their skills, expand their knowledge, and advance their careers in a rapidly growing field.

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CourseDetails

• Green Marketing Fundamentals: Understanding the principles of marketing a sustainable or eco-friendly product or service, including the ethical considerations and market trends.

• Sustainability & Corporate Social Responsibility (CSR): Overview of sustainability and CSR, their importance, and how they impact marketing strategies and brand image.

• Carbon Footprint & Lifecycle Analysis: Learning how to measure and reduce the carbon footprint and conducting a lifecycle analysis of products and services.

• Marketing Communication Strategies for Green Products: Techniques for effectively communicating the environmental benefits of a product or service to consumers.

• Green Product Design & Development: Designing and developing eco-friendly products and services that meet customer needs while minimizing environmental impact.

• Green Packaging & Supply Chain Management: Understanding the importance of sustainable packaging and supply chain management in marketing green products.

• Sustainable Pricing Strategies: Learning how to price green products and services in a way that is both competitive and reflective of their environmental benefits.

• Marketing Metrics for Green Products: Identifying and tracking key performance indicators specific to marketing green products and services.

• Case Studies in Green Marketing: Analyzing successful and unsuccessful green marketing campaigns to understand best practices and potential pitfalls.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING GREEN PAPER
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London College of Foreign Trade (LCFT)
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05 May 2025
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