Executive Development Programme in Customer Advocacy Analytics
-- ViewingNowThe Executive Development Programme in Customer Advocacy Analytics is a certificate course designed to empower professionals with the essential skills needed to thrive in today's data-driven business landscape. This programme focuses on the critical area of customer advocacy analytics, which involves using data to understand customer needs, preferences, and behaviors to drive business growth and improve customer experience.
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⢠Customer Advocacy Analytics Fundamentals: Understanding the basics of customer advocacy analytics, its importance, and how it contributes to business growth.
⢠Data Collection Techniques: Identifying and gathering relevant customer data through various sources and methods.
⢠Data Analysis Tools: Exploring popular data analysis tools and techniques to derive meaningful insights from collected data.
⢠Customer Segmentation: Analyzing customer data to segment customers based on demographics, behavior, and preferences.
⢠Customer Lifetime Value (CLV): Calculating and understanding the importance of CLV in customer advocacy analytics.
⢠Sentiment Analysis: Measuring customer sentiment through social media and customer feedback to monitor brand reputation.
⢠Predictive Analytics: Using statistical algorithms and machine learning techniques to predict customer behavior and preferences.
⢠Data Visualization: Presenting data in a visual format to communicate insights effectively to stakeholders.
⢠Customer Advocacy Programs: Designing and implementing customer advocacy programs based on data insights.
⢠Continuous Improvement: Monitoring and evaluating customer advocacy programs to ensure continuous improvement and optimization.
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