Executive Development Programme in Internal Brand Strategies
-- ViewingNowThe Executive Development Programme in Internal Brand Strategies certificate course is a crucial training program designed to meet the growing industry demand for professionals who can successfully manage and implement internal branding initiatives. This course emphasizes the importance of aligning employee behavior with brand values, fostering a strong brand culture, and enhancing overall brand equity.
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⢠Unit 1: Introduction to Internal Brand Strategies
⢠Unit 2: The Role of Leadership in Building a Strong Internal Brand
⢠Unit 3: Employer Branding: Attracting, Engaging, and Retaining Top Talent
⢠Unit 4: Internal Communication: Connecting and Aligning Employees with Brand Values
⢠Unit 5: Employee Advocacy: Empowering Your Workforce to be Brand Ambassadors
⢠Unit 6: Leveraging Corporate Social Responsibility for Internal Branding
⢠Unit 7: Employee Experience: Creating a Unified Brand Journey
⢠Unit 8: Metrics and Analytics for Measuring Internal Brand Success
⢠Unit 9: Building an Inclusive and Diverse Brand Culture
⢠Unit 10: Change Management and Internal Brand Adaptation
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