Executive Development Programme in Internal Brand Strategies
-- ViewingNowThe Executive Development Programme in Internal Brand Strategies certificate course is a crucial training program designed to meet the growing industry demand for professionals who can successfully manage and implement internal branding initiatives. This course emphasizes the importance of aligning employee behavior with brand values, fostering a strong brand culture, and enhancing overall brand equity.
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โข Unit 1: Introduction to Internal Brand Strategies
โข Unit 2: The Role of Leadership in Building a Strong Internal Brand
โข Unit 3: Employer Branding: Attracting, Engaging, and Retaining Top Talent
โข Unit 4: Internal Communication: Connecting and Aligning Employees with Brand Values
โข Unit 5: Employee Advocacy: Empowering Your Workforce to be Brand Ambassadors
โข Unit 6: Leveraging Corporate Social Responsibility for Internal Branding
โข Unit 7: Employee Experience: Creating a Unified Brand Journey
โข Unit 8: Metrics and Analytics for Measuring Internal Brand Success
โข Unit 9: Building an Inclusive and Diverse Brand Culture
โข Unit 10: Change Management and Internal Brand Adaptation
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