Executive Development Programme in Market Research Strategies Implementation
-- ViewingNowThe Executive Development Programme in Market Research Strategies Implementation is a certificate course designed to empower professionals with the necessary skills to drive data-driven decision making in their organizations. This program emphasizes the importance of market research in developing effective business strategies, and teaches learners how to plan, implement, and interpret market research studies.
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⢠Market Research Fundamentals
⢠Defining Research Objectives and Questions
⢠Secondary Research: Data Collection and Analysis
⢠Primary Research: Survey Design and Sampling
⢠Primary Research: Qualitative and Quantitative Methods
⢠Data Analysis Techniques for Market Research
⢠Market Segmentation and Targeting Strategies
⢠Developing Effective Market Research Reports
⢠Implementing Market Research Insights for Business Decisions
⢠Ethical Considerations in Market Research
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