Global Certificate in Strategic Brand Management: Building Brand Equity
-- ViewingNowThe Global Certificate in Strategic Brand Management: Building Brand Equity is a comprehensive course that equips learners with essential skills to excel in brand management. This course emphasizes the importance of building and managing strong brands, which are vital for business success in today's highly competitive marketplace.
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Unit 1: Introduction to Strategic Brand Management
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Unit 2: Building Brand Equity: Concepts and Frameworks
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Unit 3: Brand Positioning and Differentiation
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Unit 4: Understanding Consumer Behavior and Psychology
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Unit 5: Developing Brand Identity and Personality
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Unit 6: Crafting a Compelling Brand Story
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Unit 7: Integrated Marketing Communications for Brand Building
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Unit 8: Managing Brand Reputation and Crisis Management
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Unit 9: Leveraging Digital Platforms for Brand Growth
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Unit 10: Metrics and Analytics for Measuring Brand Equity
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