Global Certificate in Strategic Brand Management: Building Brand Equity

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The Global Certificate in Strategic Brand Management: Building Brand Equity is a comprehensive course that equips learners with essential skills to excel in brand management. This course emphasizes the importance of building and managing strong brands, which are vital for business success in today's highly competitive marketplace.

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With a focus on practical applications and real-world examples, this course covers the key concepts and tools required to create, manage, and measure brand equity, making it highly relevant for professionals in various industries. By completing this course, learners will gain a deep understanding of the strategic brand management process, develop critical thinking skills, and enhance their ability to make informed decisions that drive business growth. This course is an excellent opportunity for professionals looking to advance their careers in brand management, marketing, advertising, or business development.

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Unit 1: Introduction to Strategic Brand Management
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Unit 2: Building Brand Equity: Concepts and Frameworks
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Unit 3: Brand Positioning and Differentiation
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Unit 4: Understanding Consumer Behavior and Psychology
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Unit 5: Developing Brand Identity and Personality
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Unit 6: Crafting a Compelling Brand Story
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Unit 7: Integrated Marketing Communications for Brand Building
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Unit 8: Managing Brand Reputation and Crisis Management
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Unit 9: Leveraging Digital Platforms for Brand Growth
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Unit 10: Metrics and Analytics for Measuring Brand Equity

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GLOBAL CERTIFICATE IN STRATEGIC BRAND MANAGEMENT: BUILDING BRAND EQUITY
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London College of Foreign Trade (LCFT)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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