Certificate in SEO for B2B: Business Growth Tactics
-- ViewingNowThe Certificate in SEO for B2B: Business Growth Tactics is a comprehensive course designed to equip learners with essential skills for career advancement in the competitive digital marketing industry. This course focuses on the importance of search engine optimization (SEO) for B2B businesses, emphasizing the critical role of SEO in driving organic traffic, generating leads, and promoting business growth.
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⢠Keyword Research: Understanding the terms and phrases that potential customers use to find products or services related to their business is crucial for effective SEO. This unit will cover the basics of keyword research, including how to use tools like Google Keyword Planner and SEMrush to identify high-value keywords.
⢠On-Page Optimization: This unit will cover best practices for optimizing individual webpages for search engines, including title tags, meta descriptions, header tags, and keyword usage.
⢠Content Creation: High-quality, relevant content is essential for both search engines and users. This unit will cover strategies for creating and promoting content that will attract links and engagement, including blog posts, infographics, and whitepapers.
⢠Link Building: Backlinks from other reputable websites are a major factor in search engine rankings. This unit will cover strategies for building links, including outreach, guest posting, and broken link building.
⢠Technical SEO: This unit will cover the technical aspects of SEO, including site speed, mobile optimization, and structured data.
⢠Local SEO: For businesses that serve a specific geographic area, local SEO is essential. This unit will cover strategies for optimizing a website for local search, including Google My Business and local citations.
⢠SEO Analytics: This unit will cover the basics of measuring and analyzing the success of an SEO campaign, including setting up and tracking key metrics, and using tools like Google Analytics and Search Console.
⢠SEO for E-commerce: This unit will cover specific strategies for optimizing e-commerce websites for search, including product page optimization, category page optimization and user experience.
⢠Advanced SEO Techniques: This unit will cover advanced SEO techniques such as Accelerated Mobile Pages (AMP), Schema markup, and Voice search optimization.
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