Certificate in SEO for B2B: Business Growth Tactics

Name: Certificate in SEO for B2B: Business Growth Tactics
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The Certificate in SEO for B2B: Business Growth Tactics is a comprehensive course designed to equip learners with essential skills for career advancement in the competitive digital marketing industry. This course focuses on the importance of search engine optimization (SEO) for B2B businesses, emphasizing the critical role of SEO in driving organic traffic, generating leads, and promoting business growth.

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AboutThisCourse

In this course, learners gain hands-on experience with the latest SEO tools and techniques, focusing on developing a data-driven approach to SEO strategy. Topics covered include keyword research, on-page optimization, link building, technical SEO, and analytics. By completing this course, learners will be able to demonstrate a deep understanding of the SEO landscape and how to leverage it for B2B business growth, making them highly valuable assets to any organization. With the increasing demand for SEO professionals in the industry, this course provides a unique opportunity for learners to enhance their skillset, improve their employability, and advance their careers in digital marketing.

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• Keyword Research: Understanding the terms and phrases that potential customers use to find products or services related to their business is crucial for effective SEO. This unit will cover the basics of keyword research, including how to use tools like Google Keyword Planner and SEMrush to identify high-value keywords.

• On-Page Optimization: This unit will cover best practices for optimizing individual webpages for search engines, including title tags, meta descriptions, header tags, and keyword usage.

• Content Creation: High-quality, relevant content is essential for both search engines and users. This unit will cover strategies for creating and promoting content that will attract links and engagement, including blog posts, infographics, and whitepapers.

• Link Building: Backlinks from other reputable websites are a major factor in search engine rankings. This unit will cover strategies for building links, including outreach, guest posting, and broken link building.

• Technical SEO: This unit will cover the technical aspects of SEO, including site speed, mobile optimization, and structured data.

• Local SEO: For businesses that serve a specific geographic area, local SEO is essential. This unit will cover strategies for optimizing a website for local search, including Google My Business and local citations.

• SEO Analytics: This unit will cover the basics of measuring and analyzing the success of an SEO campaign, including setting up and tracking key metrics, and using tools like Google Analytics and Search Console.

• SEO for E-commerce: This unit will cover specific strategies for optimizing e-commerce websites for search, including product page optimization, category page optimization and user experience.

• Advanced SEO Techniques: This unit will cover advanced SEO techniques such as Accelerated Mobile Pages (AMP), Schema markup, and Voice search optimization.

CareerPath

The **certificate in SEO for B2B: Business Growth Tactics** is a comprehensive course designed to prepare professionals for the growing demand for SEO specialists in the UK. This section highlights the distribution of roles within the B2B SEO landscape, represented by a 3D Pie Chart to visualize the data. The B2B SEO industry is booming, with a wide range of career paths available. This course focuses on the following roles: - SEO Specialist: This role involves managing and implementing SEO strategies for businesses looking to improve their online visibility. In the UK, SEO specialists account for **55%** of the B2B SEO workforce. - B2B SEO Consultant: B2B SEO consultants are experts in the field who provide advice and guidance to businesses. They make up **25%** of B2B SEO professionals. - SEO Content Writer: SEO content writers are responsible for creating engaging, SEO-friendly content, forming **15%** of the B2B SEO workforce. - Technical SEO: Technical SEO specialists focus on optimizing websites for search engines, accounting for **5%** of B2B SEO professionals. This **B2B SEO career path** is essential for professionals looking to capitalize on the growing demand for SEO skills in the UK. With a **certificate in SEO for B2B: Business Growth Tactics**, you can become a highly sought-after SEO specialist and contribute to the success of businesses in the digital age.

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ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN SEO FOR B2B: BUSINESS GROWTH TACTICS

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London College of Foreign Trade (LCFT)

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05 May 2025

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