Global Certificate in Online Journey Evaluation
-- ViewingNowThe Global Certificate in Online Journey Evaluation is a comprehensive course designed to meet the growing industry demand for professionals who can effectively evaluate and optimize digital customer experiences. This certificate course emphasizes the importance of understanding user behavior, usability, and conversion rates to drive business growth.
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⢠Unit 1: Introduction to Online Journey Evaluation
⢠Unit 2: Understanding Customer Experience (CX) Metrics
⢠Unit 3: Analyzing User Behavior and Interaction Data
⢠Unit 4: Implementing A/B Testing and Multivariate Testing
⢠Unit 5: Utilizing Heatmaps, Funnels, and Form Analytics
⢠Unit 6: Session Recording and Playback Analysis
⢠Unit 7: Usability Testing and User Feedback Collection
⢠Unit 8: Accessibility Testing and Compliance
⢠Unit 9: Integrating Qualitative and Quantitative Data
⢠Unit 10: Developing Actionable Insights and Continuous Improvement Strategies
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