Executive Development Programme in Event Drink Sales Execution

Name: Executive Development Programme in Event Drink Sales Execution
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The Executive Development Programme in Event Drink Sales Execution is a certificate course designed to empower professionals with the essential skills needed to thrive in the events and hospitality industry. This program focuses on enhancing learners' understanding of drink sales execution, a critical aspect of event management, and equips them with the knowledge to maximize sales and revenue opportunities.

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AboutThisCourse

In today's competitive events industry, the ability to effectively execute drink sales is increasingly important. This course provides learners with the tools and techniques to succeed, including product knowledge, sales strategies, customer service, and event management. By completing this program, learners will be able to demonstrate their expertise and commitment to excellence, making them stand out to potential employers and increasing their value in the job market. In summary, the Executive Development Programme in Event Drink Sales Execution is an essential course for anyone looking to advance their career in the events and hospitality industry. Its focus on practical skills and industry-specific knowledge ensures that learners are well-prepared to succeed in this dynamic and exciting field.

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CourseDetails

• Sales Strategy and Planning: Understanding the market, setting goals, and developing a comprehensive sales plan.
• Product Knowledge: Deep understanding of the drink product range, including ingredients, nutritional information, and production methods.
• Customer Relationship Management: Building and maintaining relationships with customers, understanding their needs and preferences, and providing excellent customer service.
• Event Planning and Execution: Planning and coordinating events, including selecting the right venue, arranging catering, and managing logistics.
• Sales Execution Techniques: Techniques for executing sales, including prospecting, lead generation, closing techniques, and overcoming objections.
• Marketing and Promotion: Strategies for marketing and promoting drink sales, including social media, email marketing, and influencer partnerships.
• Sales Analytics: Analyzing sales data to track performance, identify trends, and make informed decisions.
• Legal and Compliance: Understanding and adhering to laws and regulations related to alcohol sales and events.
• Team Management: Leading and managing a team of sales executives, including setting expectations, providing feedback, and supporting professional development.

CareerPath

In the ever-evolving UK job market, event drink sales execution is an exciting and dynamic field. Our Executive Development Programme focuses on honing the skills and knowledge necessary to excel in this competitive landscape. This 3D pie chart illustrates the distribution of roles within event drink sales execution, providing a clear snapshot of industry relevance. The chart reveals that Event Drink Sales Executives account for 50% of the market, representing a significant portion of the industry. As a vital role, these professionals are responsible for managing drink sales at events, requiring strong interpersonal and negotiation skills. Moving up the career ladder, Sales Managers make up 25% of the market. Combining sales expertise with leadership abilities, Sales Managers oversee sales teams and develop strategies to meet organizational objectives. The Business Development Manager role represents 15% of the industry. These professionals identify new business opportunities, form partnerships, and maintain existing relationships, ensuring consistent sales growth. Lastly, Key Account Managers comprise 10% of the market. Focused on managing high-value client relationships, these professionals ensure customer satisfaction and drive retention through exceptional service and communication. Our Executive Development Programme is designed to address these roles and their unique demands, offering a well-rounded curriculum tailored to the needs of modern event drink sales execution. By staying attuned to job market trends, we prepare professionals for long-term success in this exciting and lucrative field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN EVENT DRINK SALES EXECUTION

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London College of Foreign Trade (LCFT)

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05 May 2025

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