Professional Certificate in Brand Extension Strategies: Product Line Expansion
-- ViewingNowThe Professional Certificate in Brand Extension Strategies: Product Line Expansion is a comprehensive course that focuses on the crucial skills needed to develop and implement successful brand extension strategies. This certificate program emphasizes the importance of expanding product lines, exploring new markets, and driving business growth.
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โข Unit 1: Introduction to Brand Extension Strategies
โข Unit 2: Understanding Brand Equity and its Role in Product Line Expansion
โข Unit 3: The Psychology of Brand Extensions
โข Unit 4: Market Research for Product Line Expansion
โข Unit 5: Legal and Ethical Considerations in Brand Extension
โข Unit 6: Successful Brand Extension Examples
โข Unit 7: Common Pitfalls and Challenges in Brand Extension Strategies
โข Unit 8: Metrics for Measuring Brand Extension Success
โข Unit 9: Developing a Brand Extension Strategy: From Ideation to Implementation
โข Unit 10: Case Studies in Product Line Expansion
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