Global Certificate in Paid Search Campaigns
-- viewing nowThe Global Certificate in Paid Search Campaigns is a comprehensive course designed to equip learners with the essential skills needed to excel in paid search advertising. This certification focuses on the importance of data-driven decision making and strategic thinking in creating and managing successful paid search campaigns.
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Course Details
• Unit 1: Introduction to Paid Search Campaigns
• Unit 2: Keyword Research and Selection
• Unit 3: Creating Effective Ad Copy
• Unit 4: Account Structure and Campaign Settings
• Unit 5: Bid Management Strategies
• Unit 6: Ad Extensions and Their Benefits
• Unit 7: Conversion Tracking and Attribution
• Unit 8: Geo-targeting and Language Options
• Unit 9: Competitor Analysis and Outranking Strategies
• Unit 10: Optimizing Landing Pages for Paid Search
Career Path
Entry Requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course Status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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