Global Certificate in Paid Search Campaigns

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The Global Certificate in Paid Search Campaigns is a comprehensive course designed to equip learners with the essential skills needed to excel in paid search advertising. This certification focuses on the importance of data-driven decision making and strategic thinking in creating and managing successful paid search campaigns.

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AboutThisCourse

In today's digital age, paid search has become a critical component of any successful marketing strategy. With the increasing demand for skilled digital marketing professionals, this course offers a unique opportunity to learn industry best practices and gain hands-on experience with the latest tools and techniques in paid search advertising. By completing this course, learners will be able to demonstrate their expertise in keyword research, ad copywriting, bid management, and campaign optimization. This certification will not only enhance their resume but also provide a solid foundation for career advancement in digital marketing. Whether you are a beginner or an experienced marketer, this course will equip you with the skills needed to succeed in the rapidly evolving world of paid search advertising.

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CourseDetails

• Unit 1: Introduction to Paid Search Campaigns
• Unit 2: Keyword Research and Selection
• Unit 3: Creating Effective Ad Copy
• Unit 4: Account Structure and Campaign Settings
• Unit 5: Bid Management Strategies
• Unit 6: Ad Extensions and Their Benefits
• Unit 7: Conversion Tracking and Attribution
• Unit 8: Geo-targeting and Language Options
• Unit 9: Competitor Analysis and Outranking Strategies
• Unit 10: Optimizing Landing Pages for Paid Search

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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GLOBAL CERTIFICATE IN PAID SEARCH CAMPAIGNS
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London College of Foreign Trade (LCFT)
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05 May 2025
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