Global Certificate in Paid Search Campaigns
-- ViewingNowThe Global Certificate in Paid Search Campaigns is a comprehensive course designed to equip learners with the essential skills needed to excel in paid search advertising. This certification focuses on the importance of data-driven decision making and strategic thinking in creating and managing successful paid search campaigns.
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โข Unit 1: Introduction to Paid Search Campaigns
โข Unit 2: Keyword Research and Selection
โข Unit 3: Creating Effective Ad Copy
โข Unit 4: Account Structure and Campaign Settings
โข Unit 5: Bid Management Strategies
โข Unit 6: Ad Extensions and Their Benefits
โข Unit 7: Conversion Tracking and Attribution
โข Unit 8: Geo-targeting and Language Options
โข Unit 9: Competitor Analysis and Outranking Strategies
โข Unit 10: Optimizing Landing Pages for Paid Search
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