Executive Development Programme in Data Analytics for Online Advertising
-- ViewingNowThe Executive Development Programme in Data Analytics for Online Advertising is a certificate course that empowers professionals with the essential skills to thrive in the data-driven world of digital marketing. This programme emphasizes the importance of data-driven decision-making and strategic planning in online advertising, with hands-on experience in various analytical tools and techniques.
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⢠Introduction to Data Analytics: Understanding the basics of data analytics, data collection, data cleaning, and data preprocessing.
⢠Data Visualization: Learning to present data in a visual format to identify trends, patterns, and outliers.
⢠Statistical Analysis: Understanding statistical methods and their application in data analytics.
⢠Machine Learning: Introduction to machine learning algorithms, supervised and unsupervised learning, and predictive modeling.
⢠Data Analytics for Online Advertising: Understanding how data analytics is applied in online advertising, including ad targeting, ad optimization, and conversion tracking.
⢠Data-Driven Decision Making: Applying data analytics to make informed business decisions, including setting KPIs, tracking performance, and A/B testing.
⢠Privacy and Security in Data Analytics: Understanding the legal and ethical considerations of data analytics, including data privacy and security regulations.
⢠Ethics in Data Analytics: Learning about ethical considerations when using data analytics, including avoiding bias and fairness in algorithms.
⢠Emerging Trends in Data Analytics: Staying up-to-date with the latest developments in data analytics and their impact on online advertising.
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