Executive Development Programme in Data Analytics for Online Advertising

Name: Executive Development Programme in Data Analytics for Online Advertising
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The Executive Development Programme in Data Analytics for Online Advertising is a certificate course that empowers professionals with the essential skills to thrive in the data-driven world of digital marketing. This programme emphasizes the importance of data-driven decision-making and strategic planning in online advertising, with hands-on experience in various analytical tools and techniques.

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AboutThisCourse

In an era where businesses rely heavily on data to optimize their marketing efforts, this course addresses the growing industry demand for data-savvy marketing professionals. Learners will gain a comprehensive understanding of data analysis, visualization, and interpretation, enabling them to make informed decisions and significantly improve the effectiveness of online advertising campaigns. By enrolling in this course, professionals can enhance their career prospects and competitive edge in the job market. They will develop a strong foundation in data analytics, learn to interpret complex data sets, and apply their skills to real-world scenarios in online advertising. This programme is an invaluable resource for marketing managers, digital marketing specialists, and business analysts seeking to advance their careers in this data-centric era.

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CourseDetails

• Introduction to Data Analytics: Understanding the basics of data analytics, data collection, data cleaning, and data preprocessing.
• Data Visualization: Learning to present data in a visual format to identify trends, patterns, and outliers.
• Statistical Analysis: Understanding statistical methods and their application in data analytics.
• Machine Learning: Introduction to machine learning algorithms, supervised and unsupervised learning, and predictive modeling.
• Data Analytics for Online Advertising: Understanding how data analytics is applied in online advertising, including ad targeting, ad optimization, and conversion tracking.
• Data-Driven Decision Making: Applying data analytics to make informed business decisions, including setting KPIs, tracking performance, and A/B testing.
• Privacy and Security in Data Analytics: Understanding the legal and ethical considerations of data analytics, including data privacy and security regulations.
• Ethics in Data Analytics: Learning about ethical considerations when using data analytics, including avoiding bias and fairness in algorithms.
• Emerging Trends in Data Analytics: Staying up-to-date with the latest developments in data analytics and their impact on online advertising.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DATA ANALYTICS FOR ONLINE ADVERTISING

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London College of Foreign Trade (LCFT)

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05 May 2025

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