Executive Development Programme in Service Design Leadership: Strategic Approaches
-- ViewingNowThe Executive Development Programme in Service Design Leadership: Strategic Approaches is a certificate course that focuses on enhancing leadership skills in service design. This program emphasizes the importance of strategic thinking, customer experience, and innovation in today's service-oriented business landscape.
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⢠Service Design Thinking: Understanding the user-centered approach to innovation, problem-solving, and value creation in service design. This unit covers the fundamentals of service design thinking, its benefits, and how it can be applied to create exceptional customer experiences.
⢠Strategic Service Blueprinting: This unit focuses on the strategic approach to service design by using service blueprinting as a tool for visualizing and optimizing service delivery processes. Participants will learn how to create effective service blueprints and use them to drive service innovation and improve customer satisfaction.
⢠Customer Journey Mapping: This unit explores the use of customer journey maps to understand and improve the customer experience. Participants will learn how to create and use customer journey maps to identify pain points, optimize touchpoints, and create seamless and memorable customer experiences.
⢠Service Prototyping and Co-creation: This unit covers the use of prototyping and co-creation as tools for service innovation and improvement. Participants will learn how to create prototypes, test them with customers, and incorporate customer feedback into the design process.
⢠Designing for Service Culture: This unit focuses on the importance of culture in service design and how to design for a customer-centric culture. Participants will learn how to create a culture that supports service innovation, continuous improvement, and customer satisfaction.
⢠Service Design Metrics and KPIs: This unit covers the use of metrics and KPIs to measure the success of service design initiatives. Participants will learn how to select and track the right metrics, and how to use data to inform service design decisions.
⢠Service Design Leadership: This unit explores the role of leadership in service design and how to lead a service design team. Participants will learn how to build a service design team, manage the design process, and create a culture of innovation and continuous improvement.
⢠Scaling Service Design: This unit covers the challenges and opportunities of scaling service design across the organization. Participants will learn how to create a service design strategy, build a business case for service design, and create a roadmap for scaling service design.
⢠Service Design Trends and Best Practices: This unit explores the
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