Executive Development Programme in Service Design Leadership: Strategic Approaches

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The Executive Development Programme in Service Design Leadership: Strategic Approaches is a certificate course that focuses on enhancing leadership skills in service design. This program emphasizes the importance of strategic thinking, customer experience, and innovation in today's service-oriented business landscape.

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With the increasing demand for service design leadership, this course provides learners with essential skills to drive service innovation, improve customer experience, and foster a culture of innovation in their organizations. It equips learners with tools and methodologies to lead service design projects, develop strategic approaches, and create value for their customers and businesses. By completing this course, learners will gain a competitive edge in their careers, with the ability to drive service design projects, lead cross-functional teams, and develop innovative solutions that meet customer needs. This program is ideal for professionals in leadership roles who want to enhance their service design skills and drive business success through customer-centric innovation.

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โ€ข Service Design Thinking: Understanding the user-centered approach to innovation, problem-solving, and value creation in service design. This unit covers the fundamentals of service design thinking, its benefits, and how it can be applied to create exceptional customer experiences.
โ€ข Strategic Service Blueprinting: This unit focuses on the strategic approach to service design by using service blueprinting as a tool for visualizing and optimizing service delivery processes. Participants will learn how to create effective service blueprints and use them to drive service innovation and improve customer satisfaction.
โ€ข Customer Journey Mapping: This unit explores the use of customer journey maps to understand and improve the customer experience. Participants will learn how to create and use customer journey maps to identify pain points, optimize touchpoints, and create seamless and memorable customer experiences.
โ€ข Service Prototyping and Co-creation: This unit covers the use of prototyping and co-creation as tools for service innovation and improvement. Participants will learn how to create prototypes, test them with customers, and incorporate customer feedback into the design process.
โ€ข Designing for Service Culture: This unit focuses on the importance of culture in service design and how to design for a customer-centric culture. Participants will learn how to create a culture that supports service innovation, continuous improvement, and customer satisfaction.
โ€ข Service Design Metrics and KPIs: This unit covers the use of metrics and KPIs to measure the success of service design initiatives. Participants will learn how to select and track the right metrics, and how to use data to inform service design decisions.
โ€ข Service Design Leadership: This unit explores the role of leadership in service design and how to lead a service design team. Participants will learn how to build a service design team, manage the design process, and create a culture of innovation and continuous improvement.
โ€ข Scaling Service Design: This unit covers the challenges and opportunities of scaling service design across the organization. Participants will learn how to create a service design strategy, build a business case for service design, and create a roadmap for scaling service design.
โ€ข Service Design Trends and Best Practices: This unit explores the

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The **Executive Development Programme in Service Design Leadership: Strategic Approaches** is a comprehensive course that prepares professionals for the growing demand for service design leaders in the UK. The programme focuses on developing strategic approaches to service design, ensuring students are well-equipped to drive innovation, improve customer experiences, and enhance business performance. 1. Service Design Leader: As a Service Design Leader, you will be responsible for overseeing the design and implementation of services, ensuring seamless integration and alignment with business goals and customer needs. This role requires a deep understanding of user-centered design principles and strategic planning. 2. UX Design Manager: A UX Design Manager is responsible for managing the user experience design process, ensuring that end-users have a positive and engaging interaction with digital products. This role requires a strong background in UX design, as well as the ability to lead a team and collaborate with cross-functional stakeholders. 3. Customer Experience Director: The Customer Experience Director is responsible for ensuring that a company's products, services, and interactions meet and exceed customer expectations. This role requires a deep understanding of customer needs, as well as the ability to develop and implement customer experience strategies. 4. UX Architect: A UX Architect is responsible for designing user-centered digital solutions that are both functional and aesthetically pleasing. This role requires a strong background in UX design, as well as the ability to create wireframes, prototypes, and user flows. 5. Product Design Director: A Product Design Director is responsible for leading the product design process, ensuring that end-users have a positive and engaging interaction with digital products. This role requires a deep understanding of user-centered design principles, as well as the ability to lead a team and collaborate with cross-functional stakeholders.

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EXECUTIVE DEVELOPMENT PROGRAMME IN SERVICE DESIGN LEADERSHIP: STRATEGIC APPROACHES
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London College of Foreign Trade (LCFT)
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05 May 2025
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