Executive Development Programme in Service Sector Service Design Evolution

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The Executive Development Programme in Service Sector Service Design Evolution is a certificate course that focuses on the essential skills necessary for career advancement in the service industry. This program highlights the importance of service design in today's business landscape, where customer experience is a critical differentiator.

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With the growing demand for service design professionals, this course provides learners with the knowledge and tools to drive service innovation and improve customer experiences. Learners will gain a solid understanding of service design principles, methodologies, and best practices, enabling them to lead service design projects and initiatives in their organizations. By completing this program, learners will be equipped with the skills to design and implement customer-centric services, driving customer satisfaction, loyalty, and business growth. This course is an excellent opportunity for professionals looking to advance their careers in the service sector and stay competitive in the ever-evolving business world.

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โ€ข Service Design Thinking: Understanding the Customer Journey
โ€ข Service Blueprinting: Mapping and Improving Service Delivery
โ€ข Co-creation and Collaboration in Service Design
โ€ข Designing for Service Experience: Emotion, Memory, and Meaning
โ€ข Prototyping and Iterating in Service Design
โ€ข Service Design Tools and Techniques: Personas, Scenarios, and Storyboards
โ€ข Implementing Service Design: Change Management and Organizational Culture
โ€ข Measuring and Evaluating Service Design Success
โ€ข Digital Transformation and Service Design: Emerging Trends and Best Practices

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In the ever-evolving service sector, understanding the job market trends and skill demand is crucial for an effective Executive Development Programme. To shed light on the current landscape, this section features a 3D pie chart representing the various roles in service design and their relevance. The service design field has experienced substantial growth, leading to an increased demand for professionals specializing in service, UX, and UI design. Additionally, customer experience and service innovation management roles have gained traction, further emphasizing the need for comprehensive development programmes. The 3D pie chart highlights the following roles and their respective representation in the industry: 1. **Service Designer**: With a 35% share, service designers focus on the entirety of the service provision, ensuring seamless and delightful customer experiences. 2. **UX Designer**: Accounting for 25% of the chart, UX designers concentrate on optimizing user interactions, fostering user satisfaction, and driving loyalty. 3. **UI Designer**: Representing 20% of the chart, UI designers specialize in the visual aspects of a service, creating aesthetically pleasing and intuitive interfaces. 4. **Customer Experience Manager**: Holding a 15% share, customer experience managers orchestrate all service touchpoints, aiming to deliver exceptional and memorable experiences. 5. **Service Innovation Manager**: With a 5% slice, service innovation managers drive the development of novel service concepts and improvements to stay ahead of the competition. The transparent background and lack of added background color in the chart ensure a seamless integration into the surrounding content. Moreover, the chart's responsive design guarantees a consistent viewing experience across all screen sizes.

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EXECUTIVE DEVELOPMENT PROGRAMME IN SERVICE SECTOR SERVICE DESIGN EVOLUTION
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London College of Foreign Trade (LCFT)
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05 May 2025
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