Executive Development Programme in Service Business Model Innovation

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The Executive Development Programme in Service Business Model Innovation certificate course is a comprehensive programme designed to meet the growing industry demand for professionals who can drive service innovation. This course emphasizes the importance of creating and delivering value through innovative service business models, addressing the needs of modern, customer-centric organizations.

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By enrolling in this course, learners will gain essential skills for career advancement in various industries, such as finance, healthcare, information technology, and hospitality. The curriculum covers key topics like design thinking, service blueprinting, customer journey mapping, and service prototyping, equipping learners with a solid foundation in service business model innovation. By leveraging practical examples, case studies, and real-world applications, this programme prepares learners to tackle complex challenges in service innovation and lead their organizations towards success in an increasingly competitive landscape.

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โ€ข Service Business Model Innovation: Understanding the concepts, frameworks, and tools for innovating service business models.
โ€ข Customer Experience Design: Creating value through customer-centric design and co-creation.
โ€ข Service Blueprinting: Mapping service processes, touchpoints, and resources for improvement and innovation.
โ€ข Service Dominant Logic: Shifting from a goods-dominant to a service-dominant perspective for competitive advantage.
โ€ข Servitization: Transforming manufacturing and product-based businesses into service-oriented ones.
โ€ข Digital Transformation: Leveraging digital technologies for service innovation and disruption.
โ€ข Service Pricing Models: Designing and implementing value-based pricing strategies.
โ€ข Service Marketing and Sales: Strategies for marketing and selling service offerings.
โ€ข Service Analytics: Measuring and analyzing service performance metrics for continuous improvement.
โ€ข Change Management: Leading and managing change in service organizations for successful innovation.

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The **Executive Development Programme in Service Business Model Innovation** focuses on developing professionals who can drive service innovation and enhance customer experiences. This section features a 3D pie chart that highlights the most in-demand roles, based on job market trends in the UK. The chart displays five key roles: 1. **Service Designer:** Focused on creating and improving service offerings using design thinking and user-centered approaches. 2. **Customer Experience Manager:** Responsible for overseeing and optimizing customer interactions across various touchpoints. 3. **Innovation Consultant:** Guides organizations to create and implement innovative solutions to address business challenges. 4. **Service Operations Manager:** Ensures efficient and effective service delivery through process improvements and staff training. 5. **Business Development Manager:** Identifies and pursues new business opportunities to expand the organization's reach and revenue. Each role's percentage in the chart reflects its demand in the UK job market, allowing you to understand which skills are most relevant and valuable in the field of Service Business Model Innovation. With the ever-evolving landscape of service industries, this programme aims to equip professionals with the necessary skills and knowledge to lead successful service innovations and deliver exceptional customer experiences.

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EXECUTIVE DEVELOPMENT PROGRAMME IN SERVICE BUSINESS MODEL INNOVATION
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London College of Foreign Trade (LCFT)
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05 May 2025
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